news // 2007.09.20 08:38:24 [hh]

"Animoto" verspricht Slideshows mit Kino- und Musik-Video-Appeal

"Animoto" ist ein neuer englischsprachiger Web2.0-Service, der verspricht, aus einer Reihe von Bildern und Musik-Tracks ein professionell aussehendes Video zu machen. Die patentierte Technologie basiert auf High-End-Motion-Design und hört auf den wohlklingenden Namen "Cinematic Artificial Intelligence". Das Resultat, so die Macher, sei eine persönliche Kreation mit der Energie eines Musik-Videos und dem "emotionalen Impact" eines Kino-Trailers. Zu hoch gegriffen? Screen2.0 schaute nach und gibt die Hintergründe einer interessanten Applikation.

Einige Fragen an Animoto (mal wieder in englisch)

How did Animoto originate?
Animoto Productions is a bunch of techies and film/tv producers who decided to lock themselves in a room together and nerd out. They share a share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production. Using the latest in entertainment post-production technologies, they seek to bridge the gap between the high production value inherent film & television, and the more "amateur" feeling of most user-created Internet videos and multimedia pieces. Animoto has been in the works since November 2005.

What specifically does Animoto do?
Animoto is a web application that automatically generates professionally produced videos using their own patent-pending Cinematic Artificial Intelligence technology and high-end motion design. Each video is a fully customized orchestration of user-selected images and music. Produced in widescreen format, Animoto videos have the visual energy of a music video and the emotional impact of a movie trailer. The heart of Animoto is its newly developed Cinematic A.I. technology that thinks like an actual director and editor. It analyzes and combines user-selected images and music with the same sophisticated post-production skills & techniques that are used in television and film. The technology takes into account every nuance of a song - the genre, song structure, energy, rhythm, instrumentation, and vocals. Whether it's punk, pop, hip-hop or a classical Mozart piece, every Animoto video is totally customized. Even videos generated with an identical set of images and music will each have a completely distinct set of motion design. No two videos are the same. They can be emailed, downloaded, and embedded in pages on websites including social network sites like Facebook and MySpace.

What do Animoto Videos look like?
Playing on a widescreen video format, Animoto Videos present the visual energy of a music video and the emotional impact of a movie trailer using the same sophisticated post-production skills & techniques that are used in television and film. As many say, you just gotta see it to believe it.

How are Animoto Videos different from slideshows?
Traditional slideshows are meant to showcase individual photos that capture single moments, slowly transitioning between pictures one at a time. The guys at Animoto recognize that people have started to think differently about how they take photos with their digital cameras. They are thinking less like photographers of the past, who capture individual moments, and increasingly more like video producers who capture an entire experience through a series of images. Today it's not uncommon for people to take dozens, even hundreds of pictures at a time. Because traditional solutions like slideshows don't serve this way of thinking very well, new ideas for how to capture and share a whole experience are needed. Thus, the guys at Animoto are innovating new ways for people to share their stories and express themselves through media. They seek to bridge the gap between production value in what's seen with Internet video and what's seen in film and televsion today using the latest of cutting-edge entertainment post-production technology.

What technology is Animoto built from?
Animoto's front end is built on the open source web framework Ruby on Rails, facilitating rapid "Web 2.0" (Ajax, etc) application development. Animoto has partnered with Amazon to leverage multiple offerings in their Web Services (AWS) platform which, in conjunction with Animoto's own render farm, constitutes the Animoto web infrastructure.

What creds do the guys at Animoto really have in the entertainment industry?
Credits include: The 2003 Video Music Awards (MTV); 2004 Video Music Awards (MTV); Shelter From The Storm: Katrina Benefit (ABC, NBC, CBS); The Showbiz Show with David Spade (Comedy Central); Viva La Bam (MTV); Tough Crowd with Colin Quinn (Comedy Central); Crank Yankers (Comedy Central); Stankervision (MTV2); Worlds Aids Day Concert (MTV); Need For Speed (MTV2); The Big In '06 Awards (VH1); Dr. Keith Albow (Warner Brothers); The Daytime Emmy Awards Pre-Show (ABC); The Constitution (ABC); Alanis Morissette Concert (Viacom); Peter Jennings: The Kennedy Assassination - Beyond Conspiracy (ABC); Peter Jennings: UFOs - Seeing Is Believing (ABC); Steep: A Documentary of Extreme Skiing (The Documentary Group).

How does Animoto plan to acquire Google next year?
If we told you, everyone else would do it too. Next question.

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