news, links // 2010.06.04 08:07:45 [hh]

"Smokescreen": "Flash"-Inhalte ohne Plug-in in HTML 5 und JavaScript darstellen

Eine Preview für "Smokescreen" mit dem Untertitel "Flash without the Plug-in" demonstriert ein interessantes Projekt des US-amerikanischen Startups RevShock (Austin, San Francisco), das "Flash" dank JavaScript auch auf mobile Endgeräte bringen soll, welche den "Adobe Flash Player" nicht unterstützen (also etwa Apples "iPhone" und "iPad"). Auf diese Weise sollen etwa "Flash"-Banner überall agezeigt werden können. Einige erste Demos zeigen, was damit möglich werden könnte.

"Unless you’ve been under a rock, you’re probably familiar with the fact that Adobe Flash doesn’t run on any mobile Apple device. Moreover, it looks like Apple is never going to let Flash onto the iPhone/iPod/iPad empire.

These two facts paint a bleak picture for mobile advertising. Many people still want to use their existing Adobe tools for developing ads, and retooling to support a single platform seems silly. As an ad network, we believe that dynamic, interactive ads are much more fun than boring static ads and thus, we were faced with two options: live in a dark, desolate world of boring mobile ads or do something about it.


We’re putting Smokescreen out there as a preview right now. We look forward to adding support for more of Flash, fix bugs, and improve performance over time. This is just a start."

Weitere Informationen: